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Big Data + Digitization + Integration + Collaboration + Standardization: How can this work in practise?

Big Data + Digitization + Integration + Collaboration + Standardization: How can this work in practise?

Increasingly we are reading about the buzz words of BIG DATA, DIGITIZATION, INTEGRATION, COLLABORATION and STANDARDIZATION in shipping today.

A lot of the time, it feels, these words are used with little actual substance to how they are actually applicable in shipping. Here I attempt to provide a good example of where all 5 of these buzz words can actually make a difference.